Will the latest pandemic spur mass change in communications?
Global events sometimes become the catalyst for widespread change. In the world of technology, Covid-19, also known as the coronavirus, may be such an event.
Over the decades our industry has been an integral part of developing, refining and establishing many cost-effective and reliable technologies, perhaps best illustrated by improvements in communications. These improvements have not just been about broadcasting voice with higher fidelity in smaller packages, or integrating photography into word processing software, with easier user interfaces. Thanks to technology, the world of communications has been developing into much more: real-time, interactive, and transportable.
The combination of higher capacity data storage in smaller and far less expensive packages and fast and reliable wireless bandwidth, available virtually anywhere, matched with camera and microphone technology that makes the smallest device sound crystal clear and picks up the smallest sound or sight from incredibly long distances, is just part of the dramatic evolution of communications technologies.
Disaster planning should be part and parcel of our business toolkit.
With only two months of the year behind us, it may be prudent to take any and all business plans you had and rip them up.
Entering a new year is always exciting, when embarking on interesting initiatives that will generate greater profits. Regrettably, sometimes disruptions sideline those exciting new thoughts, replaced by triage efforts that were never in your plans. This year that disruptive event is the coronavirus, and businesses are trying to work through a potentially altered global supply chain.
First and foremost, the coronavirus is just that: a virus – a highly contagious disease debilitating thousands around the world who have or will contract it. Our first thoughts must be with the victims who are infected, hoping they recover. And yes, other viruses and diseases over the years have wreaked havoc on various locations, countries and peoples. By itself, the coronavirus should not derail business planning, business plan execution, or business itself. However, sometimes “things” happen!
The technologies that succeed will likely be variations on our current ones.
A new year is always exciting. Thoughts of embarking on new initiatives provide opportunity and inspire everyone to dream big and make them happen. When the new year happens to coincide with a new decade – in this case, the ’20s, or as some of my business colleagues are calling it, “the roaring ’20s” – one can’t help but dream extra big and forecast events that should or could impact our industry in the decade ahead.
Rather than focus on the geopolitical and global economics that clearly impact everyone, too often in an irrational or political way, I will focus on the area I am probably least qualified to opine on: technology.
In the rearview mirror of the past decade(s) have been notable technological disappointments. By “disappointments” I am not saying failures, but technologies, materials and processes that have, so far, not lived up to the hype garnered when first released. Organics, especially OSPs, showed great promise. After many years of refinement, however, the short shelf-life of these surface finishes still makes them too problematic for general use. Yes, they work great in a high-volume, rapid fab-to-assembly-to-OEM application, but for high-mix or ruggedized environments they aren’t ready for prime time.
Changes in materials and components mean yesterday’s issues are also today’s.
Industry is much like the classic Bill Murray movie Groundhog Day: We work on a technical challenge, solve it, and wake up the next day and solve it again.
A recent industry gathering offered such an example. The subject was profiling ovens used in the assembly of circuit boards. Over my decades-long career I have seen dozens of presentations on that very subject. Each time the challenge was the same: new solder materials, laminate or components require tighter and more-defined performance from the oven; thus, the oven must be profiled with ever-greater accuracy and precision.
This recurring phenomenon is not unique to the PCB industry. The original automotive engineers worked on how to make a car accelerate and brake faster, just as their successors do today. The materials, control technologies and performance demands may change, but the recurring engineering challenge is there, whether it’s for an auto braking system or wave solder process.
As veteran engineers know, sometimes less is more, and a lot faster.
Our industry is noted for spectacular new technology that eclipses everything around it at breathtaking speed. As exciting and noteworthy as those technologies may seem, however, success more often moves in ways and at speeds akin to the proverbial turtle. Patience pays.
The virtue of patience struck me while attending a regional industry event. The afternoon included technical presentations and a tour of an advanced manufacturing facility. The tour was conducted by energetic, sharp, intelligent young engineers who were excited and proud to show off the fruits of their labors. The facility did not have the latest equipment, but these innovative young bucks set up the equipment to take full advantage of the latest in holistic ergonomic advances, lean material logistics, and had a connected digital ecosystem that would make any Industry 4.0 proponent proud.
From additive manufacturing to autonomous vehicles, figuring out the next big thing is no small chore.
With the last quarter underway and all eyes beginning to contemplate what and how to do better in the year to come, one of my focuses is trying to identify which technology will be the next big thing – one that will either transform or disrupt doing business as I know it.
Over the past couple years politics seems to have been the biggest disrupter for all types of businesses. As challenging as it may be to identify the next tariff or tweet that may or may not send markets – and customers appetite to buy products – into a tailspin, the real challenge is trying to identify the next technological breakthrough that will either propel my business and the greater electronics industry forward or retard them into oblivion. Over the past dozen years many technological initiatives have been touted as game-changers; however, to date none has truly had the big bang effect on our industry.