As the electronics manufacturing industry worldwide has changed dramatically, marketers of OEM capital equipment have changed their strategies and methodologies. Successful marketers have learned to think outside the box – and in some cases, even outside the exhibit hall.

The new PCB flatness guidelines cover machine selection, measuring and testing, to which our author adds some best practices.

How environmental management systems will change under the new OHSA requirements.

A wafer fab asked if I could tell them what level of maintenance-technician staffing would maximize profits in their epi area. Their technicians were the ones who repaired machines when they failed. Occasionally, all technicians would be busy when a machine failed, causing it to sit idle until a technician could get to it and conduct the repair.  More technicians would cost more money but reduce this wait-for-technician time.