Circuits Assembly Online Magazine - Features

Features Articles

The age-old technology is seeing new life in medical and other applications.

Old technologies never die; they just get new names. Flex circuits have been around for many years in the IC packaging business and have been called almost as many names. In the early days, it was tape automated bonding (TAB).

Key questions to ask when considering implementation.

My columns have traditionally discussed the choices that EPIC has made in its Lean manufacturing strategy implementation. What hasn’t been covered is the basic groundwork analysis every company should go through when considering whether Lean is a good fit.

Perhaps to our columnist’s surprise, Mexico and Brazil are ahead of some Asian nations.

Having covered the Asian test and inspection markets for over a decade, I recently made my maiden voyage to Latin America to visit in-circuit test customers for a series of users group meetings.

As the wise man says, If you have a good story to tell, tell it.

This is a good story.

Don’t confuse your virtual partner’s competency with your own.

If I’m not mistaken, the primary goal of any business is to maximize profits by selling goods or services (or a bundle of both) to customers. In our industry, based on its history, you might be tempted to swap the word “make” for “maximize,” but we all struggle to attain that primary goal.

While product received may be flawless, the buying experience may still be painful.

In business, as in life, sometimes the little things make all the difference. Those are the small details that in the hustle and bustle of daily life are so easy to overlook. Recently I was reminded of their importance.