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Seeing is Believing

Robert Boguski

If time is money, getting to The Point is invaluable.  

Add “space" to the growing list of vandalized spoken English words.

As in, “We work in the AI space.”

Reminds one of workers beavering away in a corrugated shipping container with the letters “AI” stamped on the outside.
Or, “My career trajectory has symbiotic granularity with the ERP or IT or CRM space.”

What?

Are people who speak like this born this way or did they acquire this skill in school? For what purpose? Contrary evidence above notwithstanding, one must nevertheless cultivate the space between the ears.

Famously there is NASA, which spends its days laboring in the Space space. Or used to. Now commercial interests dare to boldly go where no one went before, spatially. NASA just writes the rules. Billionaires get the accolades.

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Robert Boguski

Is round-the-clock engineering any way to live?

IDLENESS, n. A model farm where the devil experiments with seeds of new sins and promotes the growth of staple vices.
– Ambrose Bierce, The Devil’s Dictionary.

What makes a marketing expert a Marketing Expert?

What distinguishes a soft skill from a hard skill?

Is expertise conferred with an MBA at the tender age of 27? (How can somebody be considered a master of anything at 27?) Does wisdom come from meeting one’s quota nine reporting periods out of 10? Is it filling up spaces with arcane verbiage, hoping the reader is overwhelmed and won’t ask impertinent questions, like what does this all mean, and how does it benefit me?

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Robert Boguski

An out-of-body experience leads to introspection.

By the time you read this, I’ll be having an anniversary of sorts. Commemorating, not celebrating.

Your life can change in an instant. Let me explain.

Two years ago, at the end of May 2019, our team exhibited a new CT scanning machine at an aerospace trade show in Southern California. Nothing newsworthy there. Display the machine, a kind of entry-level CT scanning system; answer questions from any and all; harmlessly scan a few souvenir water bottles to interactively show the novelty of nondestructive 3-D imaging. Do the usual glad-handing and manufactured sincerity that comes with the show gig. Expectantly snag a few promising leads over three tedious days. Inspire somebody to part with their cash. Show team solidarity around our maypole of a machine by memorializing the moment with a group photo. Say kumbaya, crate it up and dodge forklifts while prepping for shipment back north to our facility. There the system will go into working display as a demo unit. Goodbye, crate. Mission accomplished, take the rest of the week off and enjoy the sights and sounds of Southern California, rekindling my youth and visiting friends, savoring the week’s success over cocktails with broiled fish in Seal Beach. Life is good.

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Rob Boguski

Or even mildly irritated. So watch those catchphrases.

As we move into 2021, I resolve to renew my approach to doing business, call things as they really are, and exile all my peeves into permanent residence, where they belong, in their appropriate circle of Hell, apropos Dante Alighieri.  

That’s right: we’re talking Inferno.

Flames have consequences.

Nine circles. Nine gripes. All therapy.  

In ascending order of severity.

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What’s more in need of rehabilitation? The bonepile, or supplier gateway?

Hello, I would like to get some information about your capabilities for Bonepile Rehabilitation. I have some legacy circuit cards that were previously tested on a FACTRON 750. Can you reverse engineer the schematics/gerbers from a known good board? Once you have diagnosis (sic) the problem on a failed board, can you also perform the repair? Are you cybersecurity certified for ITAR data?

This is how an unsolicited customer engagement often begins. No unusual requirements here, other than the obvious need for remedial grammar lessons.

“Yes, yes and yes.”

Good. Then you may be able to assist us. What is your process?

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Robert Boguski

Sales pitches from Chinese board shops should come with arthritis medication.

Dramatis PersonaE (in order of appearance):

  1. Saleswomen from Chinese printed circuit board fabricators, all with curiously westernized first names.
  2. Marketing types trying to sell me lists of attendees at nonexistent trade shows.
  3. Serial killers.
  4. Clowns (sometimes indistinguishable from #3). Generally speaking, disturbing.
  5. SBA-approved loans. (I have one qualified offer right now from capitaldrip.com. I’m not making this up.)
  6. Webinars about I-9 forms and Covid-19 mitigation and prevention.
  7. Virtual trade shows (and the people lurking behind them).
  8. SAM renewal.
  9. Persons wanting me to sell our business.
  10. Search engine optimization (SEO) companies, which often lead to:
  11. Website developers from India named Mike.

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