ROI

Peter Bigelow

Most days, the sum of what we do is greater than all the promises we make.

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We can’t change time, but we can change how we use it.

Time is the great equalizer – the ultimate level playing field – and yet it holds such different meanings for each of us: the time it takes to get to work; the time between making contact with a customer and that customer buying (or not); the turnaround time to quote; the cycle time to produce; the lead time to deliver; the time it takes to get paid.

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We cut short communication with customers and suppliers to our own detriment.

Regrettably in my case, there are constant reminders that time marches on. Of those, possibly the one most difficult to come to grips with is the notion that our contemporary, highly digital world doesn’t define “relationship” the way it used to.

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Options abound, but the paradigm of where and how to proceed has changed.

As I begin focusing on the New Year, I can’t help but reflect at least a little on the year just ended. I spent a lot of time in various meetings, workshops, presentations and industry gatherings focused on supply-chain issues.

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Every new year brings the promise of change.

It’s the beginning of a new year. Hard to believe the last one is gone, especially as it was not bad, as years go. Some years are more special than others.

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Don’t confuse your virtual partner’s competency with your own.

If I’m not mistaken, the primary goal of any business is to maximize profits by selling goods or services (or a bundle of both) to customers. In our industry, based on its history, you might be tempted to swap the word “make” for “maximize,” but we all struggle to attain that primary goal.

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