SAN FRANCISCO -- Saying the maker of the unbiquitous iPods was going to "reinvent" telecommunications, Apple CEO Steve Jobs today unveiled a long-rumored iPhone and a set-top box that handles videostreaming from PCs to TVs.

Speaking at the MacWorld trade show, Jobs showed off "Apple TV," which comes with a 40 GB hard drive and an Intel chip and is priced at $299.

He also debuted the iPhone, a 0.5" thick handheld device that automatically syncs a user's email, MP3, and other files, and for good measure comes with a 2 MP digital camera, headphones and SIM card jacks. The iPhone is priced at $499 for the 4GB version and $599 for the 8GB device. The phone allows users to make a call by simply pointing a finger at a name or number in their address book, a favorites list or a call log. It automatically syncs all contacts from a PC, Mac or Internet service. Users can also select and listen to voicemail messages in whatever order they chose, as they would email.

Apple has a long history of making consumers swoon. Its entry into the handset market is almost certain to pose problems for major OEMs like Nokia, Motorola, Samsung and LG.

This much is for sure. The name on the door -- Apple Computer -- is becoming a misnomer.

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