Q2 TV Shipments Fell 8%
Not all technologies fared equally. LCD TVs continued to post remarkably strong unit growth, while all other technologies showed declines in units, DisplaySearch said. Each segment's revenue dropped.
Globally, flat panel TV share jumped six points sequentially to 74% as LCD TV price erosion continued at the same annual pace as during the first quarter, falling 22% year-over-year on average. LCD TV market share increased five points to 67%.
Despite tight supply conditions for LCD panels, LCD TV shipment growth maintained its pace, rising 27% year-over-year to 30 million units. Revenues fell 1%.
Plasma market share increased about half a percent to 7%. CRT share plummeted six points to 26% on a unit basis. Both North America and China reached record shipment levels.
“LCD TV market growth remains impressive, gaining market share from incumbent technologies like CRT at a quickening pace despite higher prices and a tight supply situation in Q2’09” noted Paul Gagnon, director of TV North America TV Market Research at DisplaySearch. “Advanced technologies like high frame-rate LCDs and 1080p resolutions also continued to increase in market share as the price premium narrows, even in these tough economic times.”
North America dramatically took back the top position among global regions for TV shipments on a unit basis while reaching more than 10 million units shipped for the quarter. North America reclaimed the crown from China where unit shipments fell 10% sequentially and 14% year-over-year, mostly on a large decline in CRT TV unit volume that wasn’t entirely made up by surging LCD growth. Western Europe continued to experience weakness with total units declining 3% from a year ago and was overtaken for the #3 market position by Asia Pacific.
