Circuits Assembly Online Magazine - Sony Ericsson Executives Change, Strategy Doesn't

TOKYO — Sony executive Hideki Komiyama was named president of Sony Ericsson, replacing president Miles Flint, who will pursue new business and personal opportunities.

Komiyama was chairman of Sony's U.S. operations and executive vice president of electronics marketing and sales.

Flint, who was president the past four years, spurred the company's success by co-branding the Walkman name on phones, kicking off the so-called "lead experience" trend now copied by other OEMs.

Sony Ericsson is fourth among cellphone vendors, ahead of LG, and could yet overtake Motorola for third, some analysts believe.

Komiyama is expected to maintain the course charted under Flint. The company is expected to expand in the U.S. and extend its high-end lines, analysts say.