Welcome to the 30th annual Service Excellence Awards!

Sponsored by CIRCUITS ASSEMBLY, the Service Excellence Awards (SEAs) for electronics manufacturing services (EMS) providers and electronics assembly equipment, material, service, and software suppliers honor companies excelling in the crucial area of customer service.

Now in its 30th year, the SEAs honor companies in the critical area of customer service, permitting participants to benchmark customer service against their peers. It is the only industry awards program that uses direct customer feedback to determine best-in-class.

Customers are surveyed to determine a participating company's level of customer satisfaction in various categories, including dependability/timely delivery; ease of use; manufacturing quality; responsiveness to requests and changes; technology; and value for the price. All customer responses and ratings are tabulated and provided in a confidential report to the participating company. NEW: flexibility/ease of doing business category. Also new: one overall best-in-show winner!

The SEAs recognize four categories of EMS providers based on revenues (under $20 million; $20 million to $100 million; $101 million to $500 million, and over $500 million). Equipment, material or software supplier awards will be presented in each of the following categories: component storage systems; automation and handling equipment; cleaning processing or materials; device programming equipment; dispensing; pick-and-place; repair and rework; screen printing; test and inspection; materials (solder, encapsulants and adhesives); soldering equipment; automation/manufacturing software (not ERP/MRP); and supply-chain/ERP/MRP software. Non-manufacturing service providers will be honored in the following categories: test laboratories; recycling, cleaning or other non-manufacturing process providers; and design service bureaus. Reps or agents and/or distributors will also be honored.

All winners are featured in a CIRCUITS ASSEMBLY article, on the CIRCUITS ASSEMBLY website, and receive an award commemorating their achievement. If your company wins, the accomplishment may be advertised to the extent you desire!

What are the benefits?

Online responses are collected from a list of customers you provide to determine your company's level of customer satisfaction in various categories. Customer responses and ratings are calculated by an independent tabulator and summarized in a comprehensive, confidential report presented to you. Use these reports to improve operations and implement new ways of ensuring customer satisfaction - before customers are out the door to another company!

Suppliers are welcome to enter more than one category, although the fee applies for each.


“We get customer scorecards all year long. We work hard to continuously improve. When we win the CIRCUITS ASSEMBLY Service Excellence Awards, it means we’ve done everything right.” - Gary Larson, CEO, Electronic Systems Inc. (2021 Overall Winner, EMS Revenues $20 Million to $100 Million)

“Datest offers testing, engineering, analytical, and other value-added services, all geared to speed, flexibility, and results.  We need a mechanism for obtaining meaningful feedback from customers on a regular basis. We also share that feedback with our AS9100 auditor. The CIRCUITS ASSEMBLY Service Excellence Awards are ideal for capturing those honest reactions that make us a better company.” - Robert Boguski, President, Datest (2021 Winner, Test Laboratories)

Registration is now open! Visit The deadline to register is April 5, 2022. The Service Excellence Awards ceremony will take place in-person on the show floor of SMTA International in Minneapolis, Minnesota on Nov. 2, 2022.

Join host Mike Buetow as he announces the winners of the 29th Annual Service Excellence Awards and 14th Annual NPI Awards:


Contact Chelsey Drysdale with any inquiries and questions:

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