The study was administered via telephone
to a random sample of 1,009 U.S. adults between
Feb. 25 and March 1. The margin of sampling error for
aggregate results is +/-3.1%.
"HDTV is here to stay," CEA president and CEO Gary Shapiro said of the survey findings. "Nearly all consumers are now aware of HDTV and more consumers than ever intend to make their next TV an HDTV. The consumer acceptance 'obstacle' is no more. Consumers want HDTV now more than ever; it is now up to the content creators and distributors to deliver it."
According to the survey results, awareness of DTV terminology has sky-rocketed in the past 18 months. Nine out of 10 adults are now aware of at least one term used to refer to high-definition television, such as "digital television" or "HDTV." Seventy-six percent of U.S. adults say they are familiar with details about the new TV sets. In addition, the percentage of adults who are not familiar has fallen by half, from 42%in 2003 to 22% today. Finally, 84% of consumers have seen an HDTV somewhere in the last 12 months, whether it was in a retail store or in their own home.
"Not only are consumers becoming more familiar with the digital television technology, they are also accepting of the digital television transition," said CEA director of market research Sean Wargo. "In fact, 53% say they feel positive about the transition, up slightly from 51% in 2003."
CEA also surveyed consumers' reaction to the eventual analog cut-off. When consumers who receive television signals, in part or in whole, via antenna on their primary TV were asked what they would do if they could no longer receive these signals with the antenna they currently use, 52% (from 46% in 2003) said they might buy a digital to analog set-top box converter and 66% (from 57% in 2003) said they might subscribe to a cable or satellite service. Among those homes that receive television signals only via antenna (12% of homes, according to the survey), the figures are 48% and 56%, respectively. Only 21% of antenna-only households are very likely to "do nothing."
The GAAP loss from continuing operations narrowed to $5 million, from $90 million in the second quarter of last year.
The company had non-GAAP net income from continuing operations of $40 million, excluding $45 million of charges. The company took a one-time charge of $40 million for the pending sale of one of its Japanese facilities, a $3 million restructuring charge and a $2 million charge related to its convertible note exchange offer.
SARATOGA, CA - The decline in semiconductors that began in the second half of 2004 possibly came to a halt in January, according to a leading research firm. "Although it seems that the decline stalled in January, we discourage extrapolating this incident into the future as one month does not make a trend," warned Rosa Luis, director of marketing and sales at Advanced Forecasting.
AFI said January's data shows a clear stagnation in IC revenues, which were flat month-on-month; units, which has begun to slow, indicating a bottom is near; and average selling price, which increased slightly in January after a slight decline in December. Historical data shows this is a rare occurrence in that ASPs do not tend to increase once they have begun a decline, AFI said.
"We remain optimistic that the current decline will end during the first half of 2005," said Luis. "We stand by our original forecast of a near zero growth rate for the full year."
TOKYO - A massive earthquake that hit Kyushu Island Sunday temporarily disrupted several electronics companies located in the area. Various reports placed the estimated number of injured close to 700, with at least one person killed.
Although Japan is among the most earthquake-prone areas in the world, Kyushu, known as Silicon Island because of the number of electronics companies there, hasn't been struck in centuries.
The quake measured 7.0 on the Richter scale and has been followed by several aftershocks. A magnitude 7 quake can cause tremendous damage in populated areas, and can trigger tsunamis.
AUCKLAND, New Zealand - Navman has finished a major expansion in Northcote that doubled the size of its electronics manufacturing space.
The company, which is owned by Brunswick Corp., a U.S. company, designs and builds marine, wireless data and personal and car navigation systems.
The company spent more than 12 months and NZ$4 million on the expansion. The company employs 450 staff in Auckland.
The 85,000 sq. ft. campus is more than twice the previous size.
In a statement, Brunswick chief executive and chairman George Buckley said Navman "is on track to achieve $400 million this year" and NZ$1 billion within three to five years.
Norcross, GA, March 23 -- The Electronics Assembly Systems Division of Siemens Logistics and Assembly Systems Inc. is providing SMT Process training on April 18-22, in partnership with the Center for Electronics Manufacturing & Assembly (CEMA) at Rochester Institute of Technology, (RIT).
The training will take place at RIT's CEMA facility in New York. It features a fully equipped SMT Laboratory, which includes screen printing, dispensing, pick-and-place, reflow, rework stations, optoelectronics workstations, wire bonding, test and inspection equipment.
The hands-on course provides participants with a thorough understanding of SMT and advanced packaging principles needed for supporting and troubleshooting the SMT process. It will offer discussions on process parameters and process characteristics, paste qualification including lead-free solder compounds, as well as identifying and correcting defects.
The course is offered as a result of the Siemens Electronics Consortium for the Advancement of Electronics Manufacturing Education (CAEME).