AUSTIN, TX — First quarter global TV shipments declined 6% year-over-year to 43.3 million units, down 25% sequentially on seasonal trends.

Revenues fell 12% from last year to $22.1 billion as average selling prices dropped 6%.

Globally, flat panel TV shares grew from 66% sequentially to 68% as LCD TV prices fell even more in the first quarter on an annual basis than they did during the 2008 holiday season, an indication of the pressure to maintain consumer demand. LCD TVs were the only technology to gain share during the quarter, rising to 62% from 58% as shipments grew 27% to 26.7 million units. Revenues, however, posted the first-ever annual decline on a worldwide basis, down 1%.

Plasma TV shipments increased 1% year-over-year to 2.8 million units, with revenues falling by 26% year-over-year, representing 6% of unit shipments and 11% of global TV revenues.