PC Sales Outlook Lowered on Corporate Deferrals PDF Print E-mail
Written by Mike Buetow   
Monday, 19 November 2012 10:46

NEW YORK -- Deutsche Bank today lowered its forecast for the PC market as consumers and businesses showed lackluster enthusiasm for the new Windows 8 OS.

The investment banking firm also cited excess channel inventory, seasonally weak motherboard and notebook manufacturing trends, competition from tablets and smartphones and corporate spending deferrals.

As a result, DB said, 2012 PC sales will fall 3% year-over-year, and 2013 unit sales will drop 1% from 2012. The analysts previously said 2012 sales would fall 2%, then rebound 2% in 2013.

When tablets are included, overall unit sales will grow 8% in 2012 and 6% next year, DB said.

The much-anticipated "fiscal cliff" in the US was also cited. "We also believe uncertainty around the fiscal cliff is impacting discretionary PC purchases coupled with persistent weakness in global macro (Europe double dipping) and the highly deferrable nature of PC purchases as key factors dampening PC demand," wrote analyst Chris Whitmore.

"As in past cycles we expect the introduction of a new Microsoft OS to spur an increase in PC demand.  However, unlike prior cycles we believe macro weakness and the fiscal cliff is having a very real and negative impact on both enterprise and consumer willingness to upgrade hardware and we expect any PC demand bump is likely spread over multiple quarters."

Check out Board Talk, our new bulletin board: http://theprintedcircuitboard.com



blog comments powered by Disqus
 

Columns

European RoHS Enforcement Explained

A series of workshops next month on compliance with RoHS and other directives will help US companies looking to break into the European market.

Read more...
 
Believing Foxconn Means Suspending Belief

The Foxconn makeover is in full swing, with the latest this piece from the New York Times that supposes that the world's largest ODM is worried that Apple -- yes, Apple -- might be bringing it down:

Read more...
 

Features

Managing Your ESD Program

The processes are as important as the tools.

Read more...
 
SMT Reflow Oven-to-Oven Repeatability

How to adjust an oven so a single recipe will work across multiple ovens for an individual product.

Read more...
 

Search

Search

Login

CB Login

Language

Language

English French German Italian Portuguese Russian Spanish
 

Products

Kolb Releases PS300 2HY Stencil Cleaner
PS300 2HY hybrid batch stencil cleaner is suitable for stencils, PCBs, misprints and solder frames. Is an automatic single-chamber system; features 3-4 step PowerSpray cleaning. Is part of compact...