SHENZHEN -- Electronics ODM SinoHub sold approximately 1.15 million mobile phones in 2010, its first full year of operations, and is adding scores of new reference designs to aid customers.

SinoHub is introducing customers its new online reference design selection system, which enables a reference design to be selected as a starting point for its unique joint design process based on the desired hardware platform, appearance, chipset and software platform. Having a turnkey solution for the entire design process will make it significantly easier and more efficient for customers to work with SinoHub to create handsets with features and functionality targeted at their local markets, the company said in a press release The company will add about 20 reference designs each month.

SinoHub has seven high-speed SMT lines capable of producing approximately 90,000 motherboards each per month. we offer. The firm expects growth to accelerate from the second quarter through the end of 2011, and to sell approximately 3 million phones in 2011, a 160% increase over last year.

The company also renamed its mobile phone manufacturing and sales business to Integrated Contract Manufacturing.

"We are seeing tremendous growth in our mobile phone manufacturing and sales business", said Harry Cochran, CEO of SinoHub. "The new name for this division more precisely portrays the value proposition."