Of the 70 million color television shipments in China in 2006, ODMs and EMS providers produced 20 million. With several dozen DTV design houses emerging in China, they are beginning to provide both semi-knock down and complete knock-down services domestically in cooperation with semiconductor suppliers, says iSuppli.

China is trying to become a major force in handset design as well, adds the firm. Local design of handsets reached 129 million units in 2006, with that number expected to grow to 170 million in 2007 as a result of increasing shipments from Chinese handset OEMs, independent design houses and ODMs, iSuppli predicts.

What are the Top-50 Chinese handset manufacturers doing to take advantage of strong demand? How can China’s handset industry improve its design capabilities? What is being done to compete against the gray-market handset suppliers and to win more sales overseas? How are DTV design houses distributing DTV chipsets in China? What role will design houses play in supplying TV chips to Chinese manufacturers?

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