Are parts falling incorrectly from the feeder?

Surface roughness can increase electric field strength and capacitance.

Conductor surface roughness directly interferes with conduction in high-frequency circuits. How is this? Surface conductivity (or RF resistivity) of a metal film is a function of frequency, as conduction decreases exponentially from the surface into the film. But it’s a Catch-22; the “roughness rule” states the rougher the interface between metal and substrate, the better the adhesion, but the higher the attenuation. 

Scientists have long studied the effect of grooves present on the surface of a conductor, having noted the additional losses through the conductors caused by them. In worst-case scenarios, the grooves cause losses that sometimes reach a factor of two. The explanation proposed was electromagnetic (EM) waves travel mostly along the surface of a conductor; e.g., the copper signal trace. The grooves effectively cause the signal paths to become longer, as the EM waves, while traveling along the surface, enter in and then exit from the grooved shapes.

Accommodating for warped boards.

The current consumer electronics manufacturing climate, which dictates thinner boards and stencils, component placements right to the very edge and panelized assemblies with a significant amount of routing, makes it increasingly challenging to ensure board flatness and coplanarity for a good stencil printing outcome. But, as you know from reading this column regularly, one fact is nonnegotiable: Good printing results require a tight stencil-to-board gasket across the whole of the panel. (See “For Successful Printing, Don’t Blow the Gasket,” October 2018.) This requires the PCB to be flat.

Board warpage – or bow and twist, as I like to refer to it – has always been a key consideration for stencil printing. However, in the past, the 2mm-thick boards being processed were more likely to arrive from the fabricator flat and remain that way through topside printing, reflow and bottom-side printing. The occasional bowed panel was easy to rectify with over-the-top clamps and a good tooling vacuum. Today, however, as consumer PCBs have become thinner, with more routing (interspace) around the supporting panel, warpage is a far more common and vexing issue. Smaller, higher-functioning consumer products have moved us toward 0.6mm-thick boards and stencils as thin as 80µm (and thinner). This combination of factors is making PCB bow and twist increasingly likely and its traditional remedy less than ideal in isolation. Any interspace created during the printing process introduces the opportunity for defects not only with board-to-board repeatability, but also within the panelized PCB from corner-to-corner and side-to-side.

Keep talking – your customer is listening.

If I were to list deadly sins in sales, at the top would be failure to stay in touch with good prospects who are not yet ready to buy. The top deadly sin in program management is failure to stay abreast of what challenges are keeping customers up at night.

In both situations, the outcome is a sale goes to the company keeping a better tab on what that prospect or customer needs. It drives home the need for what I call mindshare maintenance. Mindshare maintenance involves regular contact with prospects and customers to remind them you are out there. When it involves prospects in the sales pipeline, it can be a periodic phone call, a link to an article or white paper the prospect might consider relevant, or a free pass to a trade show in the prospect’s region. The goal is to find a way to share useful information and remind that prospect your company is available, if they are getting ready to outsource. The benefit of doing it at regular intervals is it eventually catches companies just as they enter the ready-to-buy stage.